Your Essential Rewards Program Guide: 9 Business Metrics, 12 Strategies, 29 Examples

5%. That’s how little you’d need to increase customer retention rate to increase profits by 25-95%, according to a Harvard Business School and Bain & Company study. The study was published 30 years ago, and it’s still making waves among marketers and customer success professionals. That’s because it aligns with study after study, whose data […]

8 Winning Loyalty Strategies for Black Friday/Cyber Monday

Black Friday/Cyber Monday has the potential to do wonders for both your short-term and long-term sales, but you need to be smart about it.  Slashed prices and steep discounts can be great for bringing in a quick profit, but they can still leave you groping for customers in two months time, when all those frenzied […]