Black Friday Rewards Campaign

Black Friday Rewards Campaign

Encourage Black Friday shoppers to increase their total cart value by providing credit based on their spending amount and then delaying the rewards until after BFCM ends. This will invite them to come back and redeem their credit by the end of the year.

Encourage Black Friday shoppers to increase their total cart value by providing credit

based on their spending amount and then delaying the rewards until after BFCM ends.

This will invite them to come back and redeem their credit by the end of the year.

Encourage Black Friday shoppers to increase their total


cart value by providing credit based on their spending amount


and then delaying the rewards until after BFCM ends.

This will invite them to come back and redeem their


credit by the end of the year.

Published: 03/11/20

Black is Back

Black is Back

This year, sales are moving online and online brands are going to be on the front lines of
holiday shopping like never before.


When there are limitless offers and consumers don’t need to stand in line to get the best prices,
merchants need to find new and creative ways to attract customers.

With that in mind, we created this Black Friday rewards campaign for you!

You can now offer store credit rewards for purchases made at your store, however,
rewards can be redeemed only after the BFCM sales are over and will expire before the end of 2020. This way you can encourage shoppers to
do their last-minute gifting at your store.

And the best part?
You don’t have to wait until November 27th
to start, cash out on early-bird shoppers
from now.

This year, sales are moving online and online brands are going to be on the front lines of
holiday shopping like never before.


When there are limitless offers and consumers don’t need to stand in line to get the best prices,
merchants need to find new and creative ways to attract customers.

With that in mind, we created this Black Friday rewards campaign for you!

You can now offer store credit rewards for purchases made at your store, however,
rewards can be redeemed only after the BFCM sales are over and will expire before the end of 2020. This way you can encourage shoppers to
do their last-minute gifting at your store.

And the best part?
You don’t have to wait until November 27th
to start, cash out on early-bird shoppers from now.

Set up Your Black Friday Workflow​

Set up Your Black Friday Workflow​

1. Create conditions based on your store AOV and margins.

2. Create a Rewards ladder, that will incentivize your customers to buy more & get more credit.

3. Delay the reward sending until right after BFCM sales are over.

4. Set the credit to expire right before the Christmas shipping cutoffs to maximize purchases.

Let your customers know

  • Have your home page set up ready to promote your rewards on your homepage.

  • Don’t forget to notify your customers via social media & emails that you’ll be giving out
    rewards during Father’s day.

  • Use customized widgets & popups and create reward pages. This will make sure your customers can easily access all the sales info and let them know the value they get buying with your brand.

Design A Proactive Email Campaign

Branding​

Add your logo and create your branded Gift Card photo! Brand your rewards to better
connect them to your store, for example: Here are your 20 Tiny Bucks.

Apple Wallet

Add a personalized Apple Wallet link. Whenever customers go to their Apple
Wallet, your gift card will be the first thing they see 🙂

More Than Discount​

Make sure your customers know that they can redeem their
rewards along with other discount codes!

Send Them the Rewards

Send Them the Rewards

  • Email – create a branded email with the reward information. Our best advice is to brand the reward as well, for example: Here are your 100 Tiny Dollars.

     

  • Multi-channel campaign  don’t stick with only emails. Use Rise integrations
    to let your customer know about their rewards using push notifications,
    emails and SMS.

     

  • More than discount – Make sure your customers know that they can redeem their rewards along with other
    discount codes!

3 Pro Tips:

3 Pro Tips:

  1. Quick Apply – Store account owners can redeem their rewards without even inputting a code. Making the checkout process seamless and increasing conversion rate.
  2. Make it simple  – there are going to be many first-timers online shoppers, make your promotion simple and easy to understand.
  3. Expiration – Add a 2-week expiration date to maximize usage between BFCM and Christmas and create a sense of urgency. Don’t forget to send a reminder just before the expiration date.
  4.