How Gift Cards Can Increase Brand Awareness

We all know that a picture is worth a thousand words. But sometimes a picture can be worth a thousand customers (or more) for your Shopify store. We’re not talking about the product images you use or the graphics on your store’s theme. We’re talking about the visual aspect of your gift cards. As you probably […]

8 Ways to Boost Sales with Gift Cards this Mother’s Day

45% of Americans Will Be Buying a Mother’s day gift cards this year. Here are 8 Ways to Ensure They will buy your gift cards! Mother. Mom. Mamá. Mamma. Maman. Wherever you are around the world, Mother’s Day is fast approaching – starting in the UK on March 22 2020, and peaking in the US […]

Maximize Your Year-Round Revenue using Gift Cards sales

Birthdays, thank-you’s, Valentine’s Day – people are constantly shopping for gifts for friends, colleagues, and family. Gifts are more than just pleasantries; they are finely-tuned messages which carry a great deal of meaning. Figure out what people want to say, coupled with their motivation behind the gift, and you’ll be able to furnish them with […]

5 Steps to Capitalize on Last-Minute Gift Shoppers

Raise your hand – or look away sheepishly – if you’re a last-minute gift shopper. Don’t worry if you are; you’re in good company. According to Google’s analysis of shopper behavior during the 2017 holiday season, “Mobile has fundamentally changed the way holiday shoppers complete their lists. They expect to be able to find what they want, […]

Using Gift Cards to Increase Your Brand’s Customer Base

Honestly, for all we retailers talk about preparations for the holiday season. It’s really the advertising platforms like Google and Facebook and the marketing agencies who are raking it in. We, retailers, try all the marketing methods under the sun: Adwords, Facebook ads, Emails, Instagram ads, Reddit ads, SEO, content marketing, remarketing and cart recovery programs… you’ll get exhausted long before […]

Ecommerce Gifting for the Holiday Season: The Agony and the Ecstasy

For most ecommerce shops, the holiday season is a double-edged sword. Gifts make revenues rise while margins fall. Here’s why. It’s the most wonderful time of the year for Ecommerce… All Ecommerce retailers are looking forward to the upcoming holiday season with a mixture of dread and anticipation. The ten biggest days for online shopping […]

How to Build a Wildly Lucrative Shopify Gift Card Program

If 93% of your customers asked to buy a product from you, and you knew that this specific product tends to lead to additional purchases at your store, would you walk away from the opportunity? According to research after research, if you don’t offer Gift Cards at your store, that’s exactly what you’re doing. “93% […]

3 Proven Ways to Sell More Gift Cards Even When You’re Not Amazon

When you’re a small eCommerce store, sometimes it feels like Amazon is breathing down your neck. It doesn’t matter if you sell sports apparel, beeswax candles or coffee beans – Amazon sells it too. Along with 562,382,291 other products. It feels like a tremendous challenge to compete: to get customers to buy your products and even […]