The 4 Pillars of a Data-Driven Ecommerce Strategy

If you manage an ecommerce business, you know that one of the biggest challenges is accurately reporting on your performance. Most businesses use multiple tools, from their ecommerce cart to their advertising platforms to marketing automation, point of sale, shipping, inventory and more – each of these tools has their own (often conflicting) metrics and […]

Credit Card Fraud Impacts and How You Can Prevent It

Alarming Credit Card Fraud Statistics We all know that credit card fraud occurs fairly often, but just how often does it happen and how many people are impacted by it?  According to fraud analytics firm Rippleshot, every dollar of fraud in 2018 cost banks and credit unions $2.92–a 9.3% increase over 2017. In 2018 there were a […]

9 High-Impact Examples to Build Trust with Your Shoppers

When you walk into a shop or restaurant, you quickly get a feel for its popularity and ambiance. But when you’re in front of a computer, it’s hard to tell how “hot” or reliable an online marketplace is. As much as we all wish that everyone would understand and use the saying “don’t judge a […]

Social Responsibility: 5 Must Do’s to Supercharge Your Business

  Welcome to the age of corporate responsibility, and it’s not even the dawning of the age. The sun is high in the sky. It used to be that being a socially conscious company was a novelty, something that won you brownie points. Now social responsibility has become ubiquitous, and if you don’t show some signs […]