Holidays Charm

Holiday Charm

2020 has changed the way we interact with each other. Although we might be celebrating the holiday season apart, it doesn’t mean that we can’t feel close to our family, friends and customers. Set up a Gift Card BOGO campaign to increase gift card sales and keep gift card shoppers. ​​
2020 has changed the way we interact with each other. Although we might be
celebrating the holiday season apart, it doesn’t mean that we can’t feel close to our family,
friends and customers. Set up a Gift Card BOGO campaign to increase gift card sales and keep gift card shoppers. ​
2020 has changed the way we interact with each other. Although we might be celebrating the holiday season apart, it doesn’t mean that we can’t feel close to our family, friends and customers. Set up a Gift Card BOGO campaign to increase gift card sales and keep gift card shoppers. ​​

Published: 12/11/20

The Perfect Gift Is a Gift Card​

The Perfect Gift Is a Gift Card​

The popularity of gift cards peak as shipping cutoff dates arrive. This year, due to COVID-19 and inevitable delivery constraints, shipping cutoff dates will be earlier than ever before.

But it’s not the only reason why gift cards are so popular this time of year, after all:

  1. It’s the gifting season.
  2. There are still last-minute gifters. 
  3. With instant delivery, digital gift cards have the fastest shipping times on record.
 

With 2020 gift card trends like cashless payments or buying local, a gift card is a perfect choice for a holiday season gift.

Use this rise in popularity as an opportunity to get closer to your customers. Remind them of how much you appreciate their loyalty in these uncertain times by giving them a small incentive to treat themselves as well.

With that in mind, we created this “Holiday Charm” rewards campaign for you!

Run a Buy One Get One (BOGO) gift card campaign. Offer a gift to anyone who buys a gift card. Delay sending the gift card until after Christmas Eve and set the card expiration date to the end of Q1 2021. 

The Perfect Gift Is a Gift Card​

The Perfect Gift Is a Gift Card​

The popularity of gift cards peak as shipping cutoff dates arrive. This year, due to COVID-19 and inevitable delivery constraints, shipping cutoff dates will be earlier than ever before.

But it’s not the only reason why gift cards are so popular this time of year, after all:

  1. It’s the gifting season.
  2. There are still last-minute gifters. 
  3. With instant delivery, digital gift cards have the fastest shipping times on record.
 

With 2020 gift card trends like cashless payments or buying local, a gift card is a perfect choice for a holiday season gift.

Use this rise in popularity as an opportunity to get closer to your customers. Remind them of how much you appreciate their loyalty in these uncertain times by giving them a small incentive to treat themselves as well.

With that in mind, we created this “Holiday Charm” rewards campaign for you!

Run a Buy One Get One (BOGO) gift card campaign. Offer a gift to anyone who buys a gift card. Delay sending the gift card until after Christmas Eve and set the card expiration date to the end of Q1 2021. 

Set-up Your Holiday Charm Workflow​

Set-up Your Holiday Charm Workflow​

  • Use our pre-made template to launch quickly.
  •  Delay sending the gift card until 2020.
  •  Set the gift card to expire at the end of Q1 2021.

Promote your Campaign

Promote your Campaign

  • Start your campaign as soon as the cutoff day arrives, this way you will maximize the opportunity to reach last-minute shoppers.
  • Include banners and images on your home page and announcement bar,  don’t forget to add the holiday spirit branding to it.
  • Notify your customers via social media, email marketing, and text messages.
  • Make it easy to find your gift card page – link your gift card product page to your navigation menu so no one will miss it.

3 Pro Tips:​

3 Pro Tips:​

  • Quick Apply – Store account owners can redeem their gift cards without even inputting a code, creating a seamless checkout experience.
  • Holiday Festive Spirit – Add holiday icons and features into your gift card experience to make your campaign as memorable as possible!
  • Expiration – Set the expiration date to the end of Q1 to start 2021 with a bang! Don’t forget to send a reminder just before the expiration date to double down on the revenue.
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