Introduction
Up to 20% of gift card balances go unredeemed every year. Customers forget they have credit, and without the right nudges, that balance sits unused until it expires or gets written off. Rise.ai wallet pass notifications fix that with two complementary capabilities: trigger-based alerts that keep store credit top of mind and drive customers back to your store, and beacon technology that makes paying with that credit frictionless once they are standing at the register.
Your Customers Have Store Credit. They Just Don't Remember It.
Up to 20% of gift card balances go unredeemed every year. Not because customers don't want to use them, because they forget they have them. They lose the email. They can't find the code. They walk right past your register, pay full price, and leave value on the table. Yours and theirs.
This is the redemption gap. And it costs U.S. merchants over $21 billion in unspent balances annually.
The frustrating part? The money is already there. The loyalty is already earned. The customer is already in your store or just around the corner from it. The only thing missing is the right prompt, at the right moment, delivered in the right way.
That means two distinct jobs. The first is keeping store credit top of mind between visits. Done well, this could mean reminding customers when a balance is about to expire, alerting them when their credit changes, or nudging them back when they haven't visited in a while. These trigger-based notifications could be the difference between a customer who returns with intent and one who simply drifts away. The second job is making it frictionless to actually use that credit once they're standing at the register. A customer who has been reminded all week that they have a balance could still abandon it at checkout if surfacing that balance requires them to dig through their inbox or remember a code. Both jobs matter, and confusing one for the other is part of why so many redemption strategies fall short.
Think of it this way: trigger-based notifications could drive people back through the door, while in-store tools could make paying with that credit feel effortless once they arrive. Neither works as well without the other. A reminder that brings someone in could still result in a missed redemption if the point-of-sale experience creates friction. And a seamless checkout experience could go unused entirely if the customer never felt compelled to return in the first place. Closing the redemption gap means solving for both.
Introducing Beacon Notifications
- The first tool in the loyalty and gift card space to reach your customers exactly when they're about to pay, in-store, at the register, on their lock screen.
Most customers don't forget they love your store. They forget they have credit waiting for them. That gap between "I should go back" and "I remembered to actually use my balance" is where loyalty programs quietly lose revenue. Rise.ai's notification suite is built to close that gap at every stage, from the moment credit is issued to the second a customer is standing at your register.
The notification suite works across two clear jobs. The first is keeping credit top of mind between visits, through trigger-based notifications that go out when credit is issued, when a balance is about to expire, when a credit amount changes, or when a customer is near your store. These are the nudges that bring people back through the door. The second job is making payment frictionless once they're there, and that's where Rise.ai's Beacon Notifications come in.
A small Bluetooth device installed in your store detects customers who have your Rise wallet pass nearby. The moment they walk within range of the register, their available balance surfaces automatically on their lock screen, no app required, no login, no friction. The trigger-based notifications could bring them back. The beacon could make sure they actually spend what they have once they arrive.
They see their credit. They use it. You capture revenue that would have walked out the door.
How It Works
- Customer saves your Rise wallet pass
Your customer receives a Rise-powered gift card or store credit and adds it to their Apple Wallet or Google Wallet. That's the only step they need to take. Once the pass is saved, everything else happens automatically in the background, no extra apps, no account logins, and no friction on the customer's end. - Your beacon detects the pass
A compact BLE (Bluetooth Low Energy) device sits near your point of purchase. When a customer with your wallet pass enters range, it triggers automatically, silently, and instantly, with no action required from your staff. Unlike the trigger-based notifications that bring customers back to your store, the beacon is not a reminder. It is a point-of-payment tool, designed to surface the balance at the exact moment it is most useful. The beacon works alongside your broader notification suite rather than replacing it. Think of it as the final step in a system that first brings customers back through timely reminders and expiration alerts, then makes the actual payment feel completely effortless once they arrive. - Their balance appears on their lock screen
Before they reach the register, customers see exactly how much store credit they have available. Right there on their phone. Right when it matters. There is no app to open, no email to search for, and no login required. The information arrives passively, as part of the wallet experience they already use every day. Because the balance is visible before the transaction even begins, customers could walk up to the register already knowing what they have to spend, which means faster checkouts and more confident purchasing decisions. - They redeem. You win.
No awkward fumbling, no forgotten emails, no "I think I had a gift card somewhere..." moments. Just a seamless, confident purchase. The beacon does not need to convince anyone to come in. That work is already done by the broader notification suite, which could include trigger-based reminders when credit is about to expire, alerts when a balance changes, and location-based nudges that bring customers back through the door. The beacon's job is simply to make paying with credit feel effortless once the customer is already there, standing at your register, ready to buy. Together, these two capabilities could close the loop on store credit: one system keeps credit top of mind, and the other makes sure it actually gets used at the moment of purchase.
What You Can Do With Beacon Notifications
What You Can Do With Notifications
Wallet pass notifications give you a full suite of push notification tools to reach customers at every high-intent moment, from the days and weeks between visits, all the way to the moment they're standing at your register ready to pay.
There are two distinct jobs these notifications do, and it helps to think of them separately.
- Trigger-based notifications keep your store credit top of mind between visits. These are the messages that bring customers back, and this is where higher redemption rates come from. Customers don't redeem credit they've forgotten about. Trigger-based notifications solve that problem by keeping the balance visible and relevant, so when the moment is right, the motivation is already there.
- Balance reminders Nudge customers who haven't used their credit in a set number of days, so a forgotten balance becomes a reason to return. Without a timely reminder, that credit could sit unused indefinitely, even when the customer would have happily spent it
- Expiration nudges Alert customers before a balance or promotion expires, driving urgency without anxiety and giving them a clear reason to act now. A customer who could have redeemed their credit before the deadline is far more likely to do so when they receive a well-timed nudge
- Location-based alerts Surface credit reminders when customers are near any of your store locations, turning a passing moment into a visit. Someone who could have walked straight past your store could instead be prompted to step in and use a balance they didn't even know they still had
- Beacon notifications are a different capability entirely. Rather than bringing customers back, beacon works at the point of payment. Where trigger-based notifications handle the days and weeks between visits, beacon handles the final moment, surfacing the available balance on the lock screen the moment a customer steps up to your register. There's no digging through an app, no asking staff to look it up, and no awkward pause at the till. The balance is simply there, at exactly the right moment, making it easy to pay with credit that could otherwise go unspent.
- Proximity alerts trigger a lock screen balance reminder when a customer steps from your register, so they see what they have available before they've even reached the till. Without this, a customer could complete a transaction without ever realising they had credit they could have used
Every notification, whether a reminder sent days before a visit or a beacon ping at the register, is tied to your wallet pass. That means it reaches customers on the device they already have in their hand, through the native interface they already trust, without requiring a separate app download or any extra friction on their end. Together, these two capabilities cover the full journey: one brings customers back, and the other makes sure they actually use what they have once they arrive.
No Other Loyalty App Does This
We've built a lot of industry firsts at Rise.ai. This one we're especially proud of.
To our knowledge, no other loyalty or gift card app on Shopify offers a notification suite that covers the full customer journey, from trigger-based reminders that bring people back to beacon-triggered, in-store lock screen prompts that surface a balance at the register. Competitors offer email and SMS reminders. Some offer GPS-based geofencing. But none close the loop at the exact moment a customer is standing in your store, ready to buy.
That gap matters because the two jobs are genuinely different, and confusing them could mean leaving redemptions on the table at every stage of the journey.
The first job is keeping credit top of mind between visits. Trigger-based notifications, including expiration reminders, change-of-credit alerts, and location-based nudges when someone is near your store, could be the difference between a customer who returns and one who simply forgets they have credit sitting in their account. These notifications work across the full window between purchase and redemption, reaching customers at the moments when a well-timed message could pull them back through the door. Higher redemption rates are a direct result of this layer doing its job consistently, because customers who are reminded of their credit are customers who come back to spend it.
The second job is something else entirely. Beacon is not a reminder. It is a point-of-payment tool that surfaces the available balance at the register so the customer can act on it immediately, without digging through an inbox or remembering they had credit at all. Once a customer is already in your store, the trigger-based layer has done its work. What happens next could determine whether that visit converts into a redemption or ends with credit left unspent. Beacon closes that gap by meeting the customer exactly where they are, at the moment they are ready to pay.
GPS geofencing fires when someone is near a neighborhood, not when they are three steps from your register. Email reminders land in inboxes hours or days before a visit, not during one. The precision of beacon proximity is categorically different from anything else available today, and it only works because the trigger-based layer has already done its job of bringing the customer in. Together, the two capabilities could transform a store credit program from a passive balance sitting in an account into an active driver of in-store revenue.
With this notification suite, Rise.ai is the only solution that connects your store credit program to every stage of the customer journey, from the moment credit is issued to the moment it is redeemed, turning the register into a redemption trigger rather than a missed opportunity.
What Higher Redemption Actually Means for Your Business
More redemptions aren't just a loyalty metric. They're a revenue signal.
When customers use their store credit, they return. When they return, they spend. Research consistently shows that customers redeeming loyalty credit spend more per transaction than those who don't because spending existing credit lowers the psychological barrier to adding more items to the cart.
Trigger-based notifications are what make that cycle possible. By keeping credit top of mind between visits, whether through expiration reminders, change-of-credit alerts, or location-based nudges when someone is near your store, you bring customers back at the moments they are most likely to act. That consistent awareness is what turns a dormant balance into a completed transaction. Without those prompts, even customers who genuinely intend to return could let weeks or months pass before they think about the credit again, and by then the moment has gone.
Consider how that plays out across your customer base. A customer who receives an expiration reminder could come back specifically because of that message, spend more than the credit covers, and leave having had a positive experience that reinforces the habit of returning. A customer who gets a location-based nudge while walking past your store could make a visit they were not planning, driven entirely by the awareness that they have something waiting for them. These are not edge cases. They are the predictable result of a notification system that works the way it should.
The business impact compounds over time:
- More redeemed balances → fewer credits sitting unused on your books
- More redemptions per visit → higher average order value at the register
- More visits driven by credit awareness → stronger repeat purchase behavior over time
- A better overall experience → customers feel recognized and valued, not forgotten between purchases
That last point could be the most underrated of the four. Customers who feel like a business remembers them, and communicates with them at relevant moments rather than blasting generic promotions, are more likely to trust the brand and return on their own initiative over time. Trigger-based notifications are one of the clearest ways to create that feeling at scale.
None of this happens by accident. It happens because the right message reached the customer at the right moment, before they had a chance to forget the credit existed at all. The stores that see the strongest redemption rates are not the ones with the most generous credit policies. They are the ones that could consistently surface the right information at the right time, turning passive balances into active reasons to come back.
Built for Omnichannel Merchants Who Take Retention Seriously
Built for Omnichannel Merchants Who Take Retention Seriously
Wallet pass notifications are part of Rise.ai's Mobile Wallet Pass feature, launched June 2025. They work alongside your existing Rise programs, store credit, gift cards, loyalty, and referrals, so your online and offline retention strategy feels like one connected system. For merchants who have invested in building a store credit program, the challenge has never been the credit itself. It could be something far simpler: customers forget they have it. Wallet pass notifications exist to solve that problem at every stage of the customer journey, from the moment credit lands in their account to the moment they are standing at the register ready to spend.
The notification suite covers two jobs. Trigger-based notifications handle awareness: expiration reminders, credit-change alerts, and location-based nudges that keep store credit top of mind and could bring customers back to your store before that credit goes untouched. These are the tools that work in the background, reaching customers at the right moment with the right message, so your retention program stays active even when your team is not. Beacon notifications handle the in-store side: surfacing balances at the register the moment a customer is ready to pay, making redemption effortless. Where trigger-based notifications could drive the return visit, beacon notifications make sure the credit actually gets used once the customer is there.
Whether you run a flagship store, multi-location retail brand, or hybrid DTC operation, wallet pass notifications ensure your store credit program travels with your customer, shows up when it matters, and removes friction between earning and spending. Together, these two capabilities could turn a passive credit balance into an active driver of repeat purchase and long-term loyalty.
Ready to Close the Redemption Gap?
Ready to Close the Redemption Gap?
Your customers are already in the store. Their credit is already waiting. Now you have the tools to connect the two at exactly the right moment, whether that means a timely reminder that brings them back, or a seamless balance surface at the register that makes paying with credit effortless. Trigger-based notifications keep your store credit top of mind between visits, while beacon technology ensures that once a customer is standing at the register, their balance is right there, ready to use. Together, they cover the full journey from re-engagement to redemption, so no credit goes forgotten and no sale gets left on the table.
Get Started with Wallet Pass Notifications to see it in action.
- Wallet Pass Notifications, including Beacon, require a Rise.ai plan that includes Mobile Wallet Pass. Compatible with Apple Wallet and Google Wallet. Beacon hardware sold separately.
Conclusion
Your customers are already in the store. Their credit is already waiting. Beacon notifications connect the two at exactly the right moment, surfacing the balance at the register so payment is frictionless. But that is only part of the picture. The full wallet pass notification suite works together across two clear jobs: trigger-based notifications that keep credit top of mind and bring customers back before they ever reach the register, and beacon as the in-store capability that makes paying with that credit effortless once they are there. From expiration reminders and change-of-credit alerts to location-aware nudges and balance prompts at the point of payment, every piece of the suite has a role to play in turning forgotten credit into completed transactions. When those two jobs work together, customers are not just reminded that credit exists, they are guided all the way through to using it. Get Started with Notifications or Book a Demo to see it in action.
FAQs
What is Rise.ai Wallet Pass Notifications?
Beacon Notifications is one part of a broader Rise.ai notification suite that keeps store credit top of mind and drives customers back to your store. The suite covers trigger-based notifications like expiration reminders, change-of-credit alerts, and location-based nudges that remind customers they have credit and give them a reason to return. Beacon Notifications then handles the in-store side of that journey: once a customer is at the register, it makes paying with store credit completely frictionless.
Beacon works through a small Bluetooth Low Energy (BLE) device placed in your store. When a customer comes within range of the register, their available store credit balance automatically appears on their lock screen. No app is needed, no login is required, and no action is needed from your staff. It works silently in the background, surfacing the right information at exactly the right moment: the point of payment.
Do customers need an app for beacon alerts?
No. The only requirement is that the customer has saved your Rise wallet pass to their Apple Wallet or Google Wallet. Once saved, beacon-triggered lock screen notifications work automatically without any additional app or setup needed. This means there is no friction for your customers, and no technical hurdles for your team to manage. The pass does the work in the background, so your store could start surfacing credit balances at the point of payment from day one, without asking customers to download anything new or change how they shop.
How does this differ from GPS geofencing or SMS reminders?
GPS geofencing fires when a customer is near a general area, not inside your store at the register. SMS and email reminders are delivered hours or days before a visit. Beacon Notifications trigger only when a customer is physically within Bluetooth range of your point of purchase, making them the highest-precision in-store prompt available.
The distinction matters because these two capabilities serve different jobs. Trigger-based notifications, including expiration reminders, change-of-credit alerts, and location-based nudges, could keep credit top of mind between visits and bring customers back through the door. Beacon Notifications serve a different role entirely: once a customer is already in your store, a beacon could surface their available balance at the exact moment of payment, so they could act on it immediately rather than forgetting it exists.
Think of it as two stages of the same journey. Trigger-based notifications could handle the awareness and return-visit side, reaching customers when they are away from your store and reminding them they have something worth spending. Beacons could handle the frictionless payment side, making sure that credit is visible and usable at the register without the customer having to remember to check. Together, they could cover the full path from re-engagement to redemption.
Which wallets work with Wallet Pass Notifications?
Beacon Notifications are compatible with both Apple Wallet (iOS) and Google Wallet (Android). This means your store credit passes could reach customers across all major smartphone platforms, so no matter what device your customers use, they could stay connected to their available balance at the point of payment.
Do I need special hardware?
Yes. Beacon Notifications require a BLE (Bluetooth Low Energy) beacon device near your point of purchase. The beacon hardware is sold separately. Rise.ai provides full setup guidance alongside your existing POS. Once the beacon is in place, it works quietly in the background, detecting when a customer with a wallet pass is nearby and surfacing their store credit balance at the moment they are ready to pay, so nothing stands between them and a seamless checkout.
What Rise.ai plan includes Wallet Pass Notifications?
Beacon Notifications are available as part of Rise.ai’s Mobile Wallet Pass feature, which includes a full suite of notifications designed to keep store credit top of mind and make spending it effortless. That suite covers two clear jobs: trigger-based notifications that bring customers back (including expiration reminders, credit change updates, and location-based nudges), and beacon notifications that surface a customer’s balance at the point of payment so they could pay with their credit right at the register without any friction. You’ll need a Rise.ai plan that includes Mobile Wallet Pass. Check the pricing page or contact the Rise.ai team to confirm eligibility.
Can Notifications Work Across Multiple Store Locations?
Yes. You can install BLE beacon devices at each of your store locations, and Rise.ai’s system is built to scale across your entire retail footprint. Each location gets its own beacon setup, so the in-store payment experience is consistent whether a customer is visiting your flagship or a smaller outpost.
The notification side of Rise.ai works alongside beacon to keep credit top of mind before customers even arrive. Location-based alerts could surface credit reminders when a customer is near any of your stores, prompting a visit they might not have planned. Trigger-based notifications could reach customers when their balance is about to expire, when their credit amount changes, or at other key moments in the customer lifecycle. These touchpoints could bring customers back more frequently and keep your brand present between purchases.
Once a customer does walk in, beacon takes over. Rather than relying on the customer to remember their balance at the register, beacon could surface it automatically at the point of payment, making it easy to redeem without any extra steps.
Together, these capabilities could make Rise.ai a scalable solution for multi-location retail brands that want to both drive store visits and remove friction at the point of payment. Whether you are running two locations or twenty, the setup could be replicated consistently across your entire footprint.
How Do Wallet Pass Notifications Affect Redemption Rates?
By surfacing store credit balances at the highest-intent moment, right as the customer reaches the register, Beacon Notifications reduce the friction that causes unredeemed balances. When customers can see their available credit at the point of payment without having to dig through emails or log into an account, they are far more likely to use it. This matters because unredeemed store credit is essentially value that never converts into a completed transaction. By making the balance visible and immediately actionable at checkout, Beacon Notifications help close that gap between credit issued and credit spent, which in turn supports higher average order values and stronger repeat purchase behavior over time.
That said, Beacon Notifications are one piece of a broader notification suite. The trigger-based notifications, expiration reminders, change-of-credit alerts, and location-based nudges that fire before a customer ever walks through the door are what keep store credit top of mind and bring people back in the first place. Beacon picks up from there, making the act of paying with that credit as seamless as possible once the customer is already at the register. Together, these two capabilities could cover the full journey from awareness to redemption, which is where the real lift in conversion comes from.
