Introduction
Your customers have money waiting to be spent with you. They just don't know it.
The real problem isn't that customers forget they have value with you. It's that gift card balances and store credit balances live in two completely separate places, and customers can't see or compare either one. Two hidden pots of money, invisible to each other and hard to track down, means both go unspent. Value that should drive your next sale quietly expires instead.
Rise.ai's unified wallet changes that. Now, your customers see their gift card balance and store credit balance in one place, a single, clean view of everything they can spend. No switching between tabs. No hunting through emails. Just a clear picture of their buying power, right when they need it.
The Problem With Scattered Balances
Most loyalty and gift card tools weren't built to live together. Store credit lands somewhere else. The result is a fragmented experience that works against you.
A customer with $15 in store credit and a $25 gift card might not feel like they have $40 to spend. They feel like they have two confusing balances and a checkout process that's more friction than it's worth.
That friction costs you sales. Research shows that 70% of loyalty program members don't know their current rewards balance, and 93% say they'd shop more often if they simply had clearer communication about what they've earned. When your customers can't see their full wallet value at a glance, you're leaving repeat purchases on the table.
What the Unified Wallet Does
- One view. Both balances. Always current.
When a customer logs into their account on your store, they now see:
- Their gift card balance, including any cards gifted to them or purchased in advance
- Their store credit balance, from rewards, refunds, referrals, or any automated workflow you've set up
Both balances update in real time. Both are visible in the same wallet interface. Both are ready to apply at checkout without any extra steps.
It's a small change with a measurable impact. When customers know exactly what they have, they're more motivated to come back and use it.
Why This Matters for Your Store
Higher Redemption Rates, More Revenue
Customers who can see their full available value are more likely to redeem it, and when they redeem, they spend more. On average, consumers spend 20-30% more than their gift card value when they do redeem. A unified wallet gets more of your customers to that moment.
Fewer "I Forgot I Had Credit" Support Tickets
Balance confusion is one of the most common customer service issues for stores with active loyalty or gift card programs. When customers can self-serve their balance from a single location, you cut down on the back-and-forth, and give your team time back.
A Checkout Experience Customers Actually Trust
Shoppers are more confident at checkout when they know their available funds upfront. There's no second-guessing, no abandoned cart because they weren't sure if their credit would apply. Just a smooth path from cart to purchase.
For Merchants: What Changes (and What Doesn't)
You don't need to rebuild anything. Rise.ai's unified wallet experience is built into your existing Rise.ai setup. If you already use gift cards and store credit together, the unified view activates automatically for your customers.
- What you control:
- The branding and appearance of the wallet interface
- Which credit types are displayed
- How customers earn and redeem each balance
Everything flows through the same Rise.ai dashboard you already use to manage workflows, automations, and customer credit activity.
The Bigger Picture: One Unified Playground
The unified wallet isn't just a UX improvement. It's a signal to your customers that your brand has their value organized, accessible, and ready to use. That kind of frictionless experience builds the trust that brings people back, not just once, but over time.
When gift cards and store credit live in the same place, they stop being two separate programs and start functioning as a single, powerful retention engine. Your customers see more value. They spend more confidently. And you build the kind of loyalty that doesn't depend on a discount code.
That's what Rise.ai was built for.
Ready to Give Your Customers a Clearer Wallet?
If you're already on Rise.ai, the unified balance view is available now. Head to your dashboard to review your wallet settings and make sure your customers are seeing the full picture.
New to Rise.ai? See how the full gift card and store credit platform can work for your store.
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FAQs
What is a unified wallet in Rise.ai?
Rise.ai’s unified wallet is a single interface where customers can view both their gift card balance and store credit balance at the same time. Instead of checking two separate locations, shoppers see all their available value in one place, making it easier to understand what they can spend at checkout.
Does the unified wallet work with existing Rise.ai gift card and store credit setups?
Yes. If you’re already using both gift cards and store credit through Rise.ai, the unified wallet view activates automatically for your customers. No rebuilding or re-configuration is required on your end.
Will this change how customers redeem gift cards or store credit?
The redemption process itself stays the same ,customers still apply balances at checkout as they normally would. The unified wallet simply gives them a clearer view of what’s available before they get to that step, reducing friction and improving confidence at checkout.
How does showing a unified balance affect redemption rates?
When customers can clearly see their total available value, they’re more motivated to return and spend it. Research shows 93% of loyalty members say they’d shop more often with better balance visibility. A unified view removes the ambiguity that leads to forgotten balances and missed redemptions.
Can merchants control how the unified wallet appears to customers?
Yes. You control the branding and appearance of the wallet interface, which credit types are shown, and how customers earn and redeem each balance ,all from your existing Rise.ai dashboard.
Does the unified wallet work for omnichannel stores?
Rise.ai is built for omnichannel commerce, so gift card and store credit balances sync across your online store and any connected channels. Customers see the same accurate balance wherever they shop.
Why do gift card balances go unredeemed?
The most common reasons are that customers forget they have a balance, lose track of where to find it, or don’t know how much is left. A unified wallet addresses all three by surfacing the balance automatically in one visible, accessible location every time a customer logs in.
