How Bombas Generated $1.18M in Revenue From a Single 2-Day Campaign

BOMBAS

Bombas was founded in 2013 when its founders learned that socks are the most requested clothing item at homeless shelters — with underwear and t-shirts close behind. They set out to help solve that problem, donating one item for every item sold. To date, Bombas has donated over 200 million items of clothing to those facing housing insecurity across the US and Canada.

Bombas needed a concentrated sales push over a single weekend — but a sitewide discount wasn't the right lever. With major promotional moments already anchoring the holiday calendar, they wanted another reason that made this weekend worth showing up for.

The incentive had to feel like a reward, not a clearance sale. It needed to be frictionless for the customer, while ensuring every dollar of cashback mapped to a measurable return.

The answer was cashback: $10 back for every $50 spent.

Bombas launched a Rise.ai Store Credit campaign in December with a 2-day earning window, powered by automated credit issuance, configurable redemption windows, expiration logic, and reminder flows. Rather than a blanket discount, customers were rewarded based on what they actually spent — a clear, tangible incentive that nudged basket sizes up organically and kept the experience feeling like a reward, not a markdown.

Credits were issued automatically at the order level: no codes, no friction. The redemption window extended well beyond the initial 2 days, giving customers a natural reason to return, while a soft expiration date kept urgency alive without feeling pushy.

Loyalty Program

Rise migrated their old tier-based loyalty program into a new structure powered entirely by store credit. Now, instead of collecting abstract points, customers earn tangible, instantly redeemable credit as they move through tiers, creating a sense of real value and momentum.

$1.18M in upsell revenue. From a 2-day campaign.

Customers didn't just redeem — they came back and spent more, consistently going beyond the credit value every time. A 24% redemption rate and 2.77X ROI confirm the success of the program, but the revenue figure is what makes the case.

The reminder strategy turned a short campaign into an extended revenue engine. Bombas set up two touchpoints — one at day 30, and one seven days before expiration — keeping shoppers engaged long after the earning window closed. The day-30 reminder alone resulted in a 14X lift, proving the reminder strategy was just as powerful as the offer itself.

• 5% redeemed on day 1. The right offer creates immediate action.
• 14X lift from two reminders. Automated follow-ups do the heavy lifting for you.