These days, people are sticking very close to home due to Coronavirus concerns. Social distancing is a physical reality that spills over into an emotional reality. We feel distant from family, friends – and the businesses that we’re otherwise used to frequenting. As a business, you have the ability to reach out to your customer […]
Holiday time brings tremendous opportunity to businesses, large and small. Now is a great time to grab new, first-time customers – but you don’t want them to stay first-time customers.
Okay, it’s time to plan the game of associations. Ready? If I say “loyalty program,” you say… Did you say “points”? It doesn’t matter whether you call them points, stars, coins or great balls of fire; if your customer needs to amass them and redeem them for rewards, they’re points. For many shoppers, points have […]
Black Friday/Cyber Monday has the potential to do wonders for both your short-term and long-term sales, but you need to be smart about it. Slashed prices and steep discounts can be great for your short-term sales, but leave you groping for customers in two months, when all those frenzied discount seekers abandon you for greener […]
“Make new customers, but keep the old. One is silver and the other gold”, Yes, we took some liberties from the old Girl Scout anthem, but our new version is much more accurate. After all, returning customers purchasers represent only 8% of all eCommerce site visitors but account for 40% of eCommerce revenue. And it […]
Your store has a lot of competition. With 820,000 e-commerce stores on Shopify alone, no matter what you sell, there’s someone (and likely hundreds of someones) who sell it, too. How do you attract customers before they’re lured by the competition? Sales? Discounts? SEO? Inbound content marketing? What customers truly want isn’t any of those; they […]
After the frantic rush of the holidays. Thanksgiving, BlackFriday, CyberMonday, Hanukkah, Christmas, Kwanzaa, NewYear’s, the lull after the holidays can feel like you’re in hibernation. You might have the chance to catch up on z’s, which is great. On the other hand, when you’re not sleeping, you need to eat. You’ve finished all the leftover […]