Bokksu delivers authentic snacks, candies and teas of Japan to homes across the globe. Their mission is to empower Japan’s traditional snack makers – often small, family-run businesses – by sharing their snacks and stories with the world.
Challenge:
Attract New Customers and increase subscriptions
Bokksu was looking for a way to increase snack box subscriptions while introducing the brand to a new audience. Rise.ai’s Store Credit Gift Cards together with the ReCharge integration just what they were searching for.
Solution:
Rise.ai Gift Cards + Recharge Subscriptions
In early 2021, Bokksu started to offer gift cards through Rise.ai. Using the Rise.ai & Recharge integration, gift card recipients were able to use their gift cards not only to purchase snack products but also to purchase a monthly subscription to Bokksu’s snack subscription boxes.
Recharge
About Recharge
Recharge is a subscription solution for Shopify-based stores, designed to let your store offer subscription products with a few clicks. Recharge offers built-in discount, taxes and shipping engines, with no heavy customization or professional service required.
Results:
42% of Gift Card Recipients Became Subscribers!
Bokksu’s enthusiastic following jumped at the chance to share the taste of Japanwith their friends and family, purchasing and sending over 700 Gift Cards within a 2 months period. When the Gift Cards were redeemed, they generated a 38.9% upsell rate – and a whopping 41.82% of Gift Card recipients used their Store Credit to become Bokksu subscribers.
