By implementing Rise, La Colombe unlocked an entirely new gifting sales channel, enabling their customers to give both one-time gifts and gift subscriptions electronically. With Rise, givers who wanted to gift premium coffee subscriptions were suddenly able to select the subscription start date, even months ahead. The new system provided the ability to prepare a beautifully designed, personalized e-card, informing their chosen recipient of the extravagant gift waiting for them – to be delivered on the day of the occasion. In addition, since Rise made it easy for gift recipients to exchange their gift prior to fulfillment, shipping and operational costs associated with exchanges dropped by 35% overnight. Most importantly, Rise enabled La Colombe to capitalize on an entirely new market: gift recipients. Prior, the relationship with gift recipients was non-existent and the relationship with gift buyers died upon fulfillment, categorizing gift sales with exceptionally low CLV (Customer Lifetime Value). With Rise, however, each gift purchase opened not one but rather two tickets in the back end of the system. The first ticket, as always, held traditional gift buyer information. The second new ticket held the gift recipient’s information so La Colombe could proactively market to this new audience, potentially turning each recipient into a loyal, returning customer, enhancing their CLV and the value of the purchase altogether.